Focus on Twitter

This week was another faced paced week in Bits of Health Inc. Early in the week I spent time working with Jonathan via phone on the social media aspect of the Bits strategy. I will be responsible for tweeting for the Energybits line (along with others) and Jonathan is the manager of the accounts, wanting to make sure that I am following the correct strategy. Bits focuses on content based tweets rather than self-promotional tweets. This basically means that the tweets that come from this account are linked to articles related to the health and wellness industry beyond the algae that we are marketing. The idea is to generate conversation that will lead people to the product. It seems to be working really well because more and more people are picking up the conversation. Part of my job is to research those articles that would make for good content based tweets. I will continue to do this throughout this experience.

As for the soccer project, I complied the complete list this week, combining the eastern and western conference lists. Right now I am in a holding pattern waiting on the go ahead to start contacting the people about samples. I have been researching the industry further throughout the week, trying to be ready to interact with those members of that community when it is time.

Moving forward, I will be trying to join in the team meetings via phone or skype in the coming weeks. As I have mentioned before it is tough to stay connected because the company is based in Boston and I am working in Maine. However, the company is technology based at its core so things are going pretty well. I am learning a lot about marketing strategies and in particular social media marketing,