I have been working on better understanding the product of Energybits. In order to better market the product, I have been better acquainting myself with it over the past couple days. The literature that comes out with the algae recommends that first timers, like me, swallow the bits whole, or mix them with other foods. I would also highly recommend this type of use because the taste is definitely "acquired." I have been studying the literature throughout the week and working with Catharine to make sure the letter to the soccer project is on track. Next week I will start making calls about the samples.
This week we embarked on a new and MASSIVE collection of possible leads. The running community is a big avenue for the company, as we are marketing to athletes (not just pro athletes!). I have been assigned the task of collecting all the races and the information on those races in the states from Alaska to New York (alphabetically) in the month of March. While Alaska is not hosting many road races in March, other states have quite a few. I need to collect simple information such as the name of the race and the mailing address of the race director so that we can try and get our product to the races. This is a huge project and has been broken down into different parts (other people are working on other states and months). Off we go a' running!
This week we embarked on a new and MASSIVE collection of possible leads. The running community is a big avenue for the company, as we are marketing to athletes (not just pro athletes!). I have been assigned the task of collecting all the races and the information on those races in the states from Alaska to New York (alphabetically) in the month of March. While Alaska is not hosting many road races in March, other states have quite a few. I need to collect simple information such as the name of the race and the mailing address of the race director so that we can try and get our product to the races. This is a huge project and has been broken down into different parts (other people are working on other states and months). Off we go a' running!
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